JAMIE D MORROW
QUESTIONS - SOCIAL
IF ELECTED, WOULD YOU SUPPORT THE CURRENT PRACTICE OF PROVIDING MUNICIPAL LAND (UNDER A HOUSING AGREEMENT) AND WAIVING DEVELOPMENT COST CHARGES TO NON-PROFIT AFFORDABLE HOUSING AGENCIES WHO ARE SEEKING TO CONSTRUCT NEW HOUSING PROJECTS?
I do support the current practice. Saying this, there is a cost to this and I would also like to see
us work to be more business friendly to businesses that want to either move or build here. We
need generate more revenue to support and enhance our services. A priority of mine if elected
would be to work with council and administration to make Vernon a business friendly community
and one that is widely known as OPEN and WELCOME to new business and existing business
expansion. More businesses mean more revenue to support more initiatives to move our City
DO YOU SUPPORT THE IDEA THAT HIGH-DENSITY, COMPACT HOUSING IS ANOTHER IMPORTANT WAY TO ADDRESS AFFORDABLE/ATTAINABLE HOUSING? IF NOT, WHAT SOLUTIONS DO YOU PROPOSE TO ADDRESS AFFORDABILITY?
I do support this and a priority of mine will be to actively promote mixed-use developments to re-energize and revitalize downtown.
One of our OCP’s Guiding Principles is:
“Revitalize the Downtown. Reinforce Vernon's City Centre as the key redevelopment area in the city. Strategic
infrastructure investments, policies and programs promote development that results in more
jobs, businesses, attractions and residents locating in the area.”
I would advocate that we need to act now towards mixed-use developments downtown. We
need to build up, go vertical. I believe that we should build to the model where there is for
example; commercial space on two or 3 floors (High-Tech for example) and then residences for
rent and for sale. I believe that an increase in residences downtown will in turn lead to a
rejuvenation of our downtown core. People want to be where other people are.
With more people living downtown, our downtown would see an increase in local customer
traffic. This increased traffic will be profitable for businesses and they would employ more
people. This will create an environment where more businesses will want to be located
downtown. This will bring more people to shop, eat and have coffee downtown. Now we will see
more life downtown. Restaurants, Bistro’s and Coffee Houses would be open later which in turn
brings more people downtown. This will also lead to a more safe and secure downtown. See
where I am going with this…...This will also show we are open for business throughout all of
Benefits of mixed-use developments include:
• greater housing variety and density, more affordable housing (smaller units), life-cycle
housing (starter homes to larger homes to senior housing)
• reduced distances between housing, workplaces, retail businesses, and other amenities and
• better access to fresh, healthy foods (as food retail and farmers markets can be accessed on
foot/bike or by transit)
• more compact development, land-use synergy (e.g. residents provide customers for retail
which provide amenities for residents)
• stronger neighborhood character, sense of place
• walkable, bike-able neighborhoods, increased accessibility via transit, both resulting in
reduced transportation costs
The downtown City core and mixed-use developments is a priority of mine.
VERNON IS ANTICIPATED TO EXPERIENCE INCREASED IMMIGRATION FROM ELSEWHERE IN THE PROVINCE AND COUNTRY AS WELL AS OTHER COUNTRIES. DO YOU SUPPORT THESE DIFFERENT LEVELS OF IMMIGRATION AND IF SO, HOW WOULD YOU FACILITATE NEW IMMIGRANTS’ INTEGRATION INTO THE COMMUNITY?
I do support immigration. In my work at the college I have the opportunity to work with many
different ethnicities and they have much to offer our communities.
How to facilitate new immigrants into a community requires support services to be in place.
- help to find and secure employment is necessary
- allow new immigrants to feel welcome and integrated in our community
- provide housing
- provide education opportunities for youth and adult services and resources
- access to transportation to work and services
These services can be provided through local networks of acquaintances, friends, community
groups and where possible through ethnic or multi-ethnic networks.
We need to all work together in collaboration with all stakeholders in our community.
IF YOU ARE ELECTED, WILL YOU CONTINUE THE POLICY OF PROVIDING FREE BUS PASSES FOR REFUGEES IN THEIR FIRST YEAR?
I am not unsympathetic but we have people who live here that can’t afford transportation to
work, shop or even get to a doctor or clinic. We should more inclusive and not selective.
QUESTIONS - ENVIRONMENTAL
IF ELECTED, WILL YOU SUPPORT THE CITY'S GROWTH STRATEGY AND LAND USE PLAN, AS CONTAINED IN THE OFFICIAL COMMUNITY PLAN 2013 BYLAW 5470, OR WOULD YOU OPEN UP GREENFIELD AREAS FOR DEVELOPMENT?
I do support the City’s Growth Strategy and Land Use Plan. To quote directly from the City’s
Growth Strategy and Land Use Plan:
“Context. The Guiding Principles strongly reflect an approach to sustainable urban development that
addresses economic, social and environmental considerations. Sustainable development
provides for orderly urban growth that preserves our community's significant natural resources,
mitigates the impacts of development, increases the quality of life for residents and makes more
effective use of taxpayer dollars. Essentially, it is about compact development that supports
alternative transportation options. By developing residential uses in close proximity to
commercial services, employment, schools and recreational amenities, people have greater
opportunity to walk or bike to where they need to go. In addition, development occurs at
densities necessary to support the provision of efficient public transit. Compact development
and alternative transportation options also reduce the cost of maintaining and replacing
infrastructure, promoting greater financial sustainability for the municipality in the long term.
To support this sustainable approach, three districts have been established within the city
boundaries, generally defined to correspond with both the existing level of growth in the city and
the areas where growth and redevelopment are to be encouraged. These districts are the City
Centre District, the Neighbourhood District and the Hillside Residential and Agricultural District.”
As I mentioned in a previous question, a priority of mine is actively promote mixed-use
developments to re energize and revitalize downtown. My priority would be to start with the
downtown core and then work our way out to the other districts. Please see my answer to
question 2 as it is relevant my answer to this question and applies directly to the City’s Growth
Strategy and Land Use Plan.
IF ELECTED, WILL YOU SUPPORT THE CITY'S ADOPTED MASTER TRANSPORTATION PLAN, WITH ITS EMPHASIS ON MORE TRIPS TO BE MADE BY WALKING, CYCLING, TRANSIT AND CARPOOLING (COLLECTIVELY KNOWN AS ALTERNATIVE TRANSPORTATION) INSTEAD OF IN A SINGLE OCCUPANT VEHICLE (SOV)?
If elected, I will support the City's adopted Master Transportation Plan. I also believe that mixed
use developments are a key here too by building communities up and not out starting in our
downtown core. I believe that mixed use developments incorporate all the elements of the
guiding principles. Please refer to my answer to question 2 as it is relevant here also. As you
read through the official community plan you will see how the benefits of mixed use
developments build sustainable community networks and directly relate to many of the OCP
To quote from the 25 Year Master Transportation Plan:
“1.0 Official Community Plan Guiding Principles
The 2013 Official Community Plan (OCP) Guiding Principles are intended to guide not only the
development of the OCP, of which the Master Transportation Plan is a key element, but also
subsequent implementation and decision making. The Guiding Principles have been considered
in the development of the Transportation Plan, and are reflected in the various strategies, as
- Foster prosperity for people, business and government:
This plan maintains a balanced multi-modal network for all uses to move people and
goods on an affordable network;
- Protect and preserve green spaces and sensitive areas:
This plan emphasizes Transportation Demand Management (TDM) measures and
initiatives, which can either defer or avoid completely the need for road expansions and
- Ensure housing meets the needs of the whole community:
The OCP focuses growth and development in the City Centre District and
neighbourhood centres. The success of this approach is tied to the provision of
transportation choices to reduce dependence on the Single Occupant Vehicle (SOV)
enabling a reduction of parking requirements at these key areas;
- Create a culture of sustainability:
The implementation of this plan over time will balance the provision of transportation
options with the social, personal health, environmental and financial concerns of the
- Protect agricultural land:
Some of the longer term road improvements will impact the Agricultural Land Reserve
(ALR). To maintain no net loss of ALR lands, other lands must be identified and included
in the ALR to compensate
- Create strong, compact and complete neighbourhoods:
Fundamental to the establishment of neighbourhood centres is that residents must be
able to walk, cycle or take transit to neighbourhood centres to reduce dependency on
the automobile. A reduction of vehicle use in Vernon neighbourhoods, would improve
safety, particularly for vulnerable residents such as seniors and youth;
- Provide alternative transportation:
Investment in cycling, walking and transit infrastructure is integrated with land use
planning to provide a range of viable transportation choices to reduce air pollution and
greenhouse gas emissions while contributing to better health.Supporting facilities, such
as bike parking and end of-trip facilities (showers, lockers), will be pursued through the
planning and development process;
- Revitalize the Downtown
Reinforce Vernon's City Centre as the key redevelopment area in the city. Strategic
infrastructure investments and the continued implementation of TDM measures and
initiatives will lead to it being the most walkable neighbourhood in the city, characterized
by compact, high density, mixed use development and a lively, pedestrian-oriented
- Create a youth friendly city:
Young people are increasingly choosing not to own a personal vehicle, and the ability to
get around our community using alternative transportation is critical to their ability to
engage and enjoy the city. Cycling, walking and public transit are all key in this regard.
Having a network that attracts, retains and supports families is essential to the future of
this city. This can be achieved by creating a city that they want to live in.”
Here is a definition of mixed use developments from the Urban Land Institute’s Mixed-Use
“The Urban Land Institute’s Mixed-Use Development Handbook characterizes mixed-use
development as one that 1) provides three or more significant revenue-producing uses (such as
retail/entertainment, office, residential, hotel, and/or civic/cultural/recreation), 2) fosters
integration, density, and compatibility of land uses, and 3) creates a walkable community with
uninterrupted pedestrian connections.”
I believe this is where we should be heading with future developments and this is a priority of
mine starting with the downtown core and working out from here.
DO YOU SUPPORT DEVELOPING BYLAWS THAT REQUIRE BUILDERS TO MEET THE REQUIREMENTS OF THE BC ENERGY STEP CODE (A SINGLE PROVINCIAL STANDARD FOR ACHIEVING MORE ENERGY-EFFICIENT BUILDINGS).
I do agree with the importance that the requirements of the BC Energy Step Code outline as a
single provincial standard for achieving more energy efficient buildings. I want to see Vernon
grow and do not want to hinder developments that may bypass Vernon if we have requirements
that other cities and municipalities do not have. I support the BC Energy Step Code as a
voluntary provincial standard. Saying this, I agree that we need to do more. I would only be one
voice if elected but we would look at incentives to builders that will build to these standards.
QUESTIONS - CULTURAL
DO YOU SEE ARTS AND CULTURE AS HAVING AN ACTIVE ROLE IN MAKING VERNON A MORE DESIRABLE PLACE TO LIVE, IN BUILDING COMMUNITY, AND AS AN ECONOMIC DRIVER? IF SO, HOW DO YOU PLAN TO SUPPORT IT IN THE FUTURE?
I do see arts and culture as having an active role in making Vernon a more desirable place to
live. Arts and culture is also an economic driver that will help to attract and retain younger
people and families to live, work and play here. This is another reason I support the borrowing
for a new cultural centre downtown. This will make a statement that Vernon is serious and gets
behind its art and culture today and well into the future.
WILL YOU VOTE ‘YES’ IN THE OCT 20 GREATER VERNON REFERENDUM ON BORROWING UP TO $25 MILLION FOR THE PURPOSE OF CONSTRUCTING A NEW CULTURAL CENTRE IN DOWNTOWN VERNON?
Yes is my vote. A few people I have talked to have said to me that they are not in favour and
that we are mortgaging the future of our children and grandchildren. The vast majority of people
I have talked to see this as an investment for our children and grandchildren. This is also my
view and why I support this. The Arts and Culture sector is a key economic driver that will
contribute to our local economy by building a strong and vibrant downtown as well as creating
civic engagement. This is a positive investment in our future.
QUESTIONS - ECONOMIC
IF YOU ARE ELECTED, HOW WILL YOU PARTNER WITH OTHER COMMUNITIES IN THE REGION TO SUPPORT ECONOMIC DEVELOPMENT; AND WHICH INITIATIVES HIGHLIGHTED IN THE REGIONAL EMPLOYMENT LANDS ACTION PLAN INTEREST YOU MOST, AND WHY?
My vision includes a city where real collaboration exists between various stakeholder groups.
We need to work and collaborate together as we all benefit when businesses expand or new
business move to our areas.
To quote from the ELAP:
Ultimately the goal of the ELAP is to:
Specifically, the terms of reference for this assignment stated that the project was intended to
and must accomplish:
1.Engage and energize the community and key stakeholders;
2.Pursue a process where employment lands, as critical resources, are identified, secured and
utilized more effectively and efficiently;
3 Define employment land actions that are systematic, relevant and well thought out; and,
4. Develop a framework or model that outlines steps for policy development, creating
incentives and program recommendations for key actions and activities that can be
implemented faster, more sustainably and with greater flexibility.
Starting page 13
Retention and Expansion Of Local Businesses:
There is substantial empirical evidence to support the argument that facilitating the development
and growth of local businesses is fundamental to achieving strong local economies; and as such
is typically a key component of most Economic Development efforts in Canada. However, many
retention and expansion efforts tend to be undervalued, in terms of financial allocation, often
because these activities have a less visible impact than other activities. Consequently, when
deemed a priority and with an absence of sufficient funding, Economic Development agencies
are limited by the range of services they might offer and are required to be very innovative in
how they approach the broader issues of Business Retention and Expansion (BRE) program
Business attraction programs are intended to round out or help diversify
local economies by bringing in new investors and new enterprises. Globalization has resulted in
an increasing number of Economic Development agencies working to attract new businesses
and investment in Canada over the past twenty years. However, of all the Economic
Development components business/investment attraction tends to be the most costly of
endeavors (to do it right, that is) though surprisingly in many cases the easiest to finance. The
availability of somewhat “easy” financing exacerbates those situations that imply less focus on
what needs to be done and a greater focus on where the money is.
Entrepreneurial Development Activities:
Enterprises and entrepreneurs have been at the center stage of growth, transition and
modernization since the days of the Industrial Revolution. In fact, in Canada, entrepreneurship
is the catalyst that initiates and sustains the process of development. Today, unlike in the United
States, much of the programming that supports entrepreneurial development in Canada has
been retained within line Ministries (Provincial and Federal), universities and colleges, or carved
off to other quasi Economic Development agencies and authorities; such as Community Futures
Organizations, Young Entrepreneurs Associations, and Women’s Enterprise Centers. This
means, quite frankly, there is little or no interest nor financing available for traditional
Economic Development endeavors to directly support the entrepreneurial development
process other than to focus on building a business/entrepreneur friendly environment,
which in terms of financing usually implies programming predominantly along the lines
of advocacy, improving the regulatory regime and selected pro-business policy changes.
I have heard so many times that Vernon is not open for business. A priority of mine if elected
would be to work with council and administration to make Vernon a business friendly community
and one that is widely known as OPEN and WELCOME to new business and existing business
To quote from page 27
Principles of Partnerships
- Use strong regional representation to ensure the initiatives and programs embody the needs of
the entire region. While working on assignments the representatives of Regional Growth
Strategy Support Team has the vested interest of the entire region as the primary focal point.
- The planning process should encourage the active participation of all communities within
RDNO at both the staff and elected official levels.
COMMUNICATION AND TRANSPARENCY
– Planning deliberations will be communicated regularly with the community and senior
leadership will make strategic decisions in a timely, open, and transparent way.
MUTUAL TRUST AND RESPECT
- The efforts engage each of the member communities in a fair and respectful way that fosters
understanding between diverse views, values, and interests.
EQUITABLE ENGAGEMENT PROCESS
- The partnership designs engagement processes that allow all member communities a
reasonable opportunity to contribute and develop a balanced perspective.
- The partners commit resources to engagement processes to ensure engagement activities are
I agree with and support the Principles of Partnerships.
And I will end with these concluding remarks from page 75
A favourable business climate is essential for attracting private sector investment and
for the development of small and medium-size enterprises (SMEs).
A poor business environment – i.e., one plagued by inner- government fighting, factors
that impose heavy costs, delays and risks – impedes economic development and can
frighten away investment. Private sector investment is the largest source of external
finance in creating employment in most economies.
We need do everything within our power and this will be a priority of mine if elected to work with
council and administration to streamline our processes to make Vernon OPEN for BUSINESS.
PROVIDE AN EXAMPLE OF THE WAYS YOU WOULD SUPPORT BUSINESS RETENTION AND EXPANSION IN THE CITY?
I know Vernon is desirable and is a very entrepreneurial city. I have heard so many times that
Vernon is not open for business. A priority of mine if elected would be to work with council and
administration to make Vernon a business friendly community and one that is widely known as
OPEN and WELCOME to new business and existing business expansion.
OVER 40% OF BUSINESSES IN EVERY SECTOR ARE EXPERIENCING LABOUR AND SKILL SHORTAGES. HOW SHOULD THE CITY SUPPORT OUR DEMANDING WORKFORCE NEEDS?
I have been a business owner/operator and manager for over 25 years. With one business I had
the responsibility to hire for accompany of just over 100 employees. I have always believed that
I have a responsibility to attract, train and serve my employees well so they will happy to stay
with my business as it costs a lot more to hire and train than to retain.
One way is through immigration. Please see my comments from question 3 regarding
HOW SHOULD THE CITY SUPPORT EMERGING SECTORS SUCH AS CANNABIS, TECHNOLOGY AND ENHANCED MANUFACTURING (IE. LARGE SCALE BUSINESSES THAT MANUFACTURE PRODUCTS FOR SEVERAL COMPANIES IN ONE LOCATION, SUCH AS ELECTRONIC PRODUCTS FOR THE MILITARY OF HOSPITALS)
The city has a solid hard working and active economic development department that does their
best to bring new business to our area. I believe that we need to cut through the red tape as a
council and administration to make it a more streamlined process to not only encourage
business to come here but for them to want to set up shop and stay here.
QUESTIONS - HEALTH
GIVEN THAT VERNON’S OVER 65 POPULATION IS AT 25% (HIGHER THAN THE NATIONAL AVERAGE OF 16.9%,) THAT CHRONIC DISEASES ARE ON THE RISE AND INCREASE WITH AGE, AND THAT SOCIAL ISOLATION IS MORE PREVALENT IN OUR SENIORS,
· IF ELECTED, HOW WILL YOU SUPPORT INFRASTRUCTURE AND PROGRAMMING TO IMPROVE HEALTH AND REDUCE ISOLATION FOR OUR SENIOR POPULATION AND THOSE WITH CHRONIC DISEASES, AS DESCRIBED IN THE DRAFT RECREATION MASTER PLAN?
To keep this question short, I support the need for a new pool and recreation facility. This would
be a much needed facility in our city. The benefits are not only with the 65 plus population but all
ages. There can always be more done and the Recreation Master Plan does a great job finding
out what our citizens want now and in the future. I believe that the four Strategic Directions:
Active Living, Inclusion and Access, Supportive Environments and Recreation Capacity do
provide a great starting point for bringing the vision statement of the Greater Vernon Recreation
Master Plan “All Greater Vernon area residents are actively engaged in recreation” to life and by
working towards turning the these outcomes into reality. I support this.
THE 2018 CANADIAN PARTICIPACTION REPORT CARD WAS RELEASED WHICH IDENTIFIED THAT 91% OF CHILDREN AGES 5-17 DO NOT MEET MINIMAL PHYSICAL ACTIVITY GUIDELINES FOR HEALTH. IN CONSULTATION WITH PARENT ADVISORY COUNCILS, LACK OF SAFE AND CONNECTED BICYCLING AND WALKING CORRIDORS FOR CHILDREN HAVE BEEN IDENTIFIED AS THE MAIN BARRIER. VERNON HAS BEEN DEVELOPING SEPARATE ACTIVE TRANSPORTATION CORRIDORS THROUGHOUT THE CITY BUT THERE ARE GAPS IN CONNECTIONS WITH NEIGHBORHOODS, THE DOWNTOWN CORE, AND TO THE RECREATION CENTER.
· IF ELECTED, HOW WILL YOU PROMOTE AN INTEGRATED AND CONNECTED ACTIVE TRANSPORTATION NETWORK SO ALL USERS FROM 8 TO 80 CAN FEEL SAFE WHEN TRAVELLING BY NON-MOTORIZED TRANSPORTATION?
If elected I would promote an integrated and connected active transportation network so all
users from 8 to 80 can feel safe when travelling by non-motorized transportation? I have talked
to many people who do not feel safe riding their bikes and navigating the city. Narrowing many
of our streets have brought vehicle and non-motorized transportation too close to each other
while travelling and at intersections. I believe we have to find a better way to integrate motorized
and non-motorized transportation for all of our citizens. As mentioned earlier, I would only be
one voice if elected and I would support an integrated and connected active transportation
network so all users from 8 to 80 can feel safe when travelling by non-motorized transportation.
Safety to all users is the key.
DUE TO CONCERNS ABOUT ADVERSE HEALTH RISKS OF USING PESTICIDES FOR COSMETIC PURPOSES, THE CANADIAN CANCER SOCIETY HAS RELEASED A POSITION STATEMENT URGING MUNICIPALITIES TO BAN THE USE OF THESE CHEMICALS. THERE ARE CURRENTLY 40 MUNICIPALITIES IN BC WHICH HAVE BANNED PESTICIDES FOR NON-ESSENTIAL PURPOSES.
· IF ELECTED, WHAT IS YOUR STANCE ON PESTICIDE USE FOR NON-ESSENTIAL PURPOSES IN AREAS WHERE CHILDREN AND PETS ARE AT RISK?
I know that pesticides pose a health risk. I also know that there are natural pesticide that may
cost more and are safe. I do support banning using pesticides for non-essential areas where
children and pets are at risk.